In this modern age where every brand, corporation and small business has a Twitter profile and Facebook page (sometimes in lieu of a website) which it leverages to engage one-to-one with customers, it was inevitable that someone would seize on the humble internet meme for marketing purposes – what better bang for your marketing buck than to “go viral” from an intern’s tweet, right? And how better to keep your brand relevant to the cultural conversation than participating in meme culture? Mostly, this sort of thing provides little more than karma...
